Earlier today, members of the media where whisked to a secret location where it was revealed that rap sensation, Sho Madjozi would be taking the lead of Trace Mobile’s latest offering which boasts data that never expires.
TRACE Mobile launched what they have dubbed their engaging #NeverExpire campaign with Sho Madjozi at the helm, which seeks to pay homage to people, brands and places that have remained “timeless and fresh” in the hearts and minds of many people.
I’ve got a big pic.twitter.com/P0q2kLjp4u
— It’s Sho time (@ShoMadjozi) June 27, 2018
BREAKING: Trace Just launched a Mobile network with data that never expires 😬😁 And I am the face!
Tired of same of old networks dominating the whole time. We doing our own thing now #NeverExpire!! ✊🏾 pic.twitter.com/F6mP7R8jdv
— It’s Sho time (@ShoMadjozi) June 27, 2018
We are very excited to partner with Sho Madjozi because we feel she embodies everything about the TRACE brand and TRACE Mobile – our values and our multicultural appeal to young people. Much like her, we proudly celebrate and embrace Afro-urban culture” explained Chief Marketing Officer for TRACE Mobile, Prescillia Avenel-Delpha in a statement.
In addition to having Sho as the face of the campaign, TRACE Mobile will release a series of videos with young people who are involved in projects that have either thrust them into the public eye or continue to contribute to the ever-changing, celebratory and positive African narrative. The first video in the series features Madjozi speaking about how she views her Tsonga heritage as the epitome of the #NeverExpire concept.
https://twitter.com/TRACEmobileSA/status/1011931017765117953
Speaking on her latest achievement, Madjozi said “this is so dope! My phone and my music are two of my favourite things and now I get to work with a brand that combines them perfectly. Plus TRACE is unapologetically African, like me!”
Source: Zalebs
