Home South Africa News Former public protector Thuli Madonsela weighs in on controversial Clicks Saga

Former public protector Thuli Madonsela weighs in on controversial Clicks Saga

157
Thuli Madonsela

Former public protector, Professor Thuli Madonsela, says the Clicks Black Hair advert matter is a textbook case of unconscious bias. She says calling it out is great but anarchy and violence undermine the cause.

Madonsela says it is imperative for people to examine their own perceptions about life.

“We call it unconscious bias when a person shoots themselves in the foot because you and me Sally, should agree that Clicks is a trading company, it was not its intention to offend black people or black women. Its intention was the opposite, to attract them to Clicks to buy.

Thuli Madonsela

The reason it has offended us is because unconsciously it has assumed that what is abnormal is normal,” said Madonsela.

Last week, the retailer posted an advert that classified black women’s hair as dry and damaged while white women’s hair was labelled as normal and fine.

In response to the advert, the EFF staged nationwide protests against Clicks.

In other news – Orlando Pirates star Thembinkosi Lorch arrested

Orlando Pirates Midfielder Thembinkosi Lorch was arrested by police last night after he allegedly beat up his girlfriend. Learn more

Source: eNCA