Selling s.e.x to save lives. Someone has to just say or write the word s.e.x and we’re hooked. What is it about s.e.x that attracts our attention?
This is why Durex Global and RED, the global non-profit organisation, visited shopping centres and educated people about safe s.e.x and gave away free c0nd0ms.
The money raised by the roadshow will empower schoolgirls as part of the Keeping Girls in School Programme. The programme is aimed at reducing HIV infections and pregnancies in girls and young women.
It is also aimed at improving their access to s.e.xual and reproductive health services and providing s.e.x education in schools – all to encourage girls to stay in school and finish their education.
The partnership is funded by an R70 million donation to the Global Fund. Added to this are proceeds from the sale of specially-branded (DUREX)RED c0nd0m packs sold in South Africa at Clicks, Dischem, Pick n Pay, Engen, Sasol and Total until 31 December.
The campaign’s RED bus visits Gauteng communities, promotes condom use, provides s.e.x education and distributes more than 150 000 free condoms.
“Gauteng holds about a quarter of South Africa’s population and 17,6% live with HIV/Aids,” said Dr Tlaleng Mofokeng, board member and Africa representative on the Durex global advisory for s.e.xual health and wellbeing.
Helping the programme
Those not able to make it to the events can pledge to protect themselves by a free call to *120*654321# on their phones or visiting www.durex.co.za/red
Catch the roadshow
- 21 November at Letsoho Shopping Centre in Enoch Sontonga Mall, Katlehong
- 22 November at Denlyn Shopping Centre and Silverton Water Crossing in Pretoria, Tshwane
- 23 November at Sebokeng Mall, Eyethu Orange Farm Mall and Sicelo White House
- 24 November at Guerrilla zone 3 Spar in Evaton
- 24 November at Sebokeng Mall and Mandela Square Shopping Complex, Joburg CBD
- 24 November at Vereeniging and Palm Springs malls
- 25 November at Katlehong and Enoch Sontonga malls
- 25 November at Katlehong Guerrilla and Chris Hani malls
- 25 November at Katlehong Guerrilla and Smiling Tree.
Source: Daily Sun
