Online Betting on Sports in 2023: The Top 5 Best Bookmakers in Kenya

Sports have always been an important part of Kenyan culture, especially football, which makes local sports enthusiasts go crazy. Along with traditional sports, sports fans have gradually developed an incredibly big passion for online sports betting. This type of entertainment emerged during the technological revolution and continues to expand actively nowadays. Since the market is huge, not every bettor manages to find the company that suits them quickly. That’s why we decided to lend you a hand in your research. If you wish to learn more about bookmakers in Kenya in general, feel free to visit our website:

Sports Betting in Kenya

Sports betting in Kenya is diverse and interesting since the local market abounds with different platforms and websites that provide incredibly appealing services.

However, not all of these companies are necessarily great; each member has their own preferences and interests, so it is crucial to analyze the market correctly. Some betting websites differ by providing a large variety of bonuses, for example, or casino games. Some platforms don’t offer these services but have a mobile application! That’s exactly why we suggest taking a detailed look at the five best sports betting websites accessible on the market.

1# 1xBet 

1xBet is, without a doubt, a favorite among local bettors. This betting website doesn’t stop surprising its members with its gigantic sports collection, amazing promotional offers, and profitable offers on popular disciplines. 

1xBet is known in the industry for being nearly the number one bookmaker internationally, with over 400.000 customers all over the world and the recognition of giant stars and brands. This company has been on the market since 2007, which has given it quite a while to evolve from a little betting organization into the most prominent online betting website in the world.

Speaking of the organization’s main features, you may find the following ones.

  • Extensive sports collection
  • Large number of bonuses and promotions
  • Easy registration process via different channels
  • Reachable support team 
  • App for both iOS and Android
  • Interesting betting options 

1xBet obviously also offers live betting services along with virtual sports betting, which is nowadays popular for being very diverse and intriguing, especially compared with traditional betting activities. 

2# Melbet

Melbet is another company highly appreciated by local bettors for being very profitable and simple to understand. This betting website is a little bit younger than 1xBet but still has an incredibly positive reputation among sports enthusiasts! It was created in 2012 and is now owned by Bonnal Ltd., a company based in Cyprus.

Most bettors adore Melbet for being a user-friendly website that offers its members lots of opportunities and entertainment. For example, the company managed to integrate into its sportsbook an exciting array of casino games aside from its enormous sports library. Also, the organization regularly offers its members beneficial promotional offers and games that have huge success among bettors because they are very profitable.

Obviously, Melbet has such options as cash out, virtual sports, live betting, and live streaming that are nowadays must-haves for any betting platform. 

We also appreciate that Melbet took the time to develop a very convenient mobile app for both iOS and Android users since not many betting sites have managed to integrate such improvements. 

3# HelaBet

HelaBet is a local Kenyan company based in Nairobi, and it is even more recent than the two previous organizations since it was founded only 8 years ago. This betting platform still has a lot to improve since it is a small local company, but Kenyan bettors really appreciate it for being authentic, trustworthy, and providing excellent betting services. 

This website constantly evolves and will soon compete with organizations like 1xBet or Melbet! Recently, the company has expanded its services and is now operating in Nigeria, Ghana, and other countries. 

HelaBet has developed an exclusive mobile application for both iOS and Android gadgets, which is very unusual for local bookies. It offers excellent bonuses and has a fascinating sports collection. 

We also noticed that this platform is very user-friendly since there is a huge choice of payment options and casino services, which could be a breath of fresh air when getting bored with sports betting.

4# 22Bet

Speaking of popular platforms, here is one of the leading companies on the market – 22Bet. This organization is very similar to 1xBet, and most bettors are persuaded that they are owned by the same company.

22Bet is mainly known for being a straightforward platform that is easy to understand; it provides great betting opportunities and permits bettors to familiarize themselves with the activities on the website rapidly. 

The company has everything a beginner wishes for: a convenient mobile application, a lavish welcome bonus, an extensive sports library, and gripping casino games.

Unfortunately, 22Bet didn’t think about expanding the choice of payment methods; at the moment, there are only two options available on the website, which is kind of upsetting. However, the sportsbook is still highly appreciated and recommended by many sports betting professionals as a great place to start when it comes to beginning a betting career.

5# Betwinner

And finally, Betwinner! This betting platform is also top-rated in Kenya; however, it still lacks some features that other huge companies provide. 

This organization was established at the beginning of 2018, which makes it the youngest sportsbook in our rating. Even though Betwinner is quite young and lacks some betting options, it is still considered trustworthy and profitable among locals, especially for its attractive welcome offer and its main features like live betting, its application, and the large number of payment methods it provides. 

Since Betwinner is a company that is still expanding and growing, we suggest taking a look at its main advantages and disadvantages to familiarize yourself better with the sportsbook’s features. 


Pros Cons
✅Mobile application for iOS and Android ❌No casino games
✅Live betting option  ❌No cash out
✅Large array of payment methods ❌No virtual sports
✅Live streaming 
✅Great welcome bonus of up to 15,000 KES

If you don’t mind the company’s disadvantages, this betting platform will be a great start for you if you are a beginner in the industry. It has all the required features for a great experience, but if you wish to go deeper, then you will probably have to look for another platform. 


The Kenyan betting market is, without a doubt, very diverse and interesting. Each platform is different and has its own characteristics that should be attentively reviewed before making any decision about registering. 

We managed to select the five most profitable organizations available on the market, and we are absolutely confident about them since these companies have been on the market for years, are highly appreciated by bettors, and still continue to expand nowadays. 

Each of them is obviously very different and has its own exclusive features. The choice is yours after all, so make sure to analyze this information carefully and make the right decision.