Nicki Minaj’s post caused the brand’s website to crash after she announced her co-ownership of the Brit fashion label, which launched in 2021. Traffic to LØCI rocketed by more than 3,500 per cent as desperate fans raced to get a glimpse of the shoesThe black-owned business is a favorite among celebrities, including Ben Affleck, Olivia Wilde, Kristen Bell, Ed Sheeran, and Robert Downey Jr. The brand’s CEO, Emmanuel Eribo, hopes that Nicki’s involvement will “elevate” the business.
“LØCI is all about working with people who believe in our mission and see the world in the way we do,” they explained. “Having Nicki Minaj place her faith in us as an owner and her determination to elevate our brand on a global scale is a testament to our shared vision of challenging conventions and making a meaningful impact.
She’s joining as a partner and co-owner, with Hollywood superstar DiCaprio already on board as an investor. LØCI sneakers are loved by celebrities and influencers worldwide for their use of innovative materials like recycled ocean plastic and bio-leather.
Every pair is handcrafted in Portugal, and 10 per cent of the profits go to charities that protect wildlife. You can find LØCI shoes at stores all over the world, including Nordstrom, Neiman Marcus, Selfridges, and Harrods.Nicki Minaj took to her Instagram to unveil her latest project—a shoe brand that she co-owns with DiCaprio.
In a video clip shared on her profile, Minaj showcased a sneak peek of her debut sneaker collection. She sent her followers into a frenzy of excitement.
With 11 unique designs on offer, there’s something for everyone in this groundbreaking collaboration, as reported by Titrespresse.In her caption, Nicki Minaj couldn’t contain her enthusiasm. She exclaimed, “An absolute dream come true. I can’t WAIT for you guys to see my 1st collection.
It’s clear that this partnership means the world to her, and she’s eager to share the fruits of her labour with her devoted fanbase. But what sets this collaboration apart from your run-of-the-mill celebrity endorsement deals is Nicki Minaj’s assertion that she’s not just the face of the brand.
Source: People
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Shakira was kissed on the cheek by retired tennis player Justin Gimelstob as she watched the Miami Open tennis final in the VIP section on Sunday.
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