Vlogger and fashion influencer Mihlali Ndamase had social media hot under the collar on Wednesday when KFC came sliding into her DMs with a gift many felt was unfair. The drama started when Mihlali tweeted that she had some serious KFC cravings and the restaurant came through with a “check your inbox” trick. Innocent enough, neh.
That was until the other children on social media caught wind of it and started complaining about “favourite child” tendencies. They said it was unfair that the “coined”influencer was getting chow while the rest of us were out here with pap in the skaftin.
They pointed to UK-based media company Hopper HQ’s recent list of influencers that claimed sis was coining about R25,000 for every Instagram post. They said she was monied enough, without getting free “treats” in the DMs. As Mihlali’s name trended on Twitter, users jokingly asked if the gift came courtesy of the Add Hope donations KFC asked its customers to contribute to. Others defended the star, saying KFC had simply seen a marketing opportunity and grabbed it.
Hi @mihlalii_n. Sivukile. Siyamamela. Nantsi iKFC negravy. Utye, uhluthe. Uhlise umgowo sana. Qha! Check your inbox for a treat from us. 😋 https://t.co/y0W9kOW0xm
— KFC South Africa (@KFCSA) August 7, 2019
I’m craving a boyfriend, who do I tag😭😭😂😂😂😂😂😂😂 pic.twitter.com/btajUvvcSc
— Chubby Queen 👑🇿🇦 (@Mbalenhle_P_) August 7, 2019
Me watching KFC and Mihlali do the most with my ‘add hope for R2’. pic.twitter.com/NNZKMji5p0
— Pootie Tang (@Mdudemeister1) August 7, 2019
People here are missing the point. Mihlali is brand. KFC did the right thing for jumping into the opportunity. Its not about anything rather than marketing. I would do the same too. To someone who has the following and influence like Mihlali. She is promoting you for Free
— ®️Saaz Saida🇿🇦🌐 (@MaximumRSA) August 7, 2019
Even transport minister Fikile Mbalula joined in the fun, joking that Add Hope actually meant Add Mihlali.
KFC responded by reassuring the minister that the money went to charity and also spread the message to others who took jabs at the chain. The restaurant also gave several lucky tweeps their own treats in the DMs.
You’re should not ever be forced to donate, sorry it feels like emotional blackmail. Here is a list of our beneficiaries https://t.co/XMid1DmSr6 DM us and let us know if you want to join us in your area to meet the real people that benefit from your R2s
— KFC South Africa (@KFCSA) August 7, 2019
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Source: Timeslive
