The Hong Kong Tourism Board (HKTB) announced a revitalisation plan that highlights Hong Kong‘s vibrant developments and new experiences, with the goal of creating a positive atmosphere and making the city a top-of-mind destination for global travellers when travel resumes.
Tourism Update 2022, with the theme “Together Towards New Horizons”, drew 3 200 trade representatives from Hong Kong, mainland China, and overseas markets, including travel agencies, attractions, hotels, airlines, retailers, restaurants, and meeting and exhibition organisers. The tourism board provided insights into current tourism trends as well as its work plan for the coming year. Board chairperson YK Pang emphasised Hong Kong’s return to normality in his opening remarks.
“The pandemic’s fifth wave is receding,” he said. “Daily life and economic activities in Hong Kong are gradually returning to normal, allowing us to stage large-scale events and prepare to welcome visitors back.
Throughout the pandemic, Hong Kong never stopped building and upgrading its tourism infrastructure. We will see the grand opening of the Hong Kong Palace Museum this summer, while the third runway at Hong Kong International Airport is expected to go into service within the next couple of years,” Pang added
The campaign will offer a variety of discounts and promotional opportunities, and will kick off with “Arts in Hong Kong” – an initiative that supports international art and cultural events such as Art Basel, which will return in a physical format.
When social distancing measures are relaxed further, the board will organise more world-class events in phases, such as the Hong Kong Wine & Dine Festival and the Hong Kong Winter Fest, and will support other high-profile events such as the Hong Kong Sevens.
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