Trace Africa Rebrands to Trace Ngoma in Major Move to Celebrate Local Music

Trace, in collaboration with Canal+ and MultiChoice, has officially announced a major rebrand that will see Trace Africa transition to a new identity: Trace Ngoma. This shift marks a strategic effort to spotlight South Africa’s rich musical diversity and give homegrown artists broader visibility across television and digital platforms. The change is set to go live on 18 December on DStv Channel 326, ushering in a refreshed era for viewers who have long relied on Trace for music entertainment.

The newly reimagined Trace Ngoma will place South African music at the centre of its programming. While Trace Africa has always showcased a mix of continental hits, the new platform will sharpen its focus on local genres, rhythms, and cultural influences. The revamped lineup will feature a wide range of the country’s most dynamic sounds, including amapiano, Afro-pop, maskandi, hip-hop, gqom, lemkompo, and urban gospel.

This broader representation ensures that both emerging and established South African musicians gain increased exposure, strengthening the connection between artists and their audiences. The shift also reflects Trace’s commitment to staying aligned with evolving music trends and cultural narratives within the country.

Trace Africa Set for Transformation as Channel Becomes Trace Ngoma

MultiChoice Group CEO Willington Ngwepe emphasised that the rebrand is rooted in the voices and preferences of local viewers. According to Ngwepe, the transformation from Trace Africa to Trace Ngoma is a direct response to audience feedback.

“Our customers want to see themselves reflected on screen … their music, their languages, their culture. Trace Ngoma brings that to life in a powerful way. The rebrand aligns perfectly with our mission to deliver meaningful local entertainment that celebrates who we are as South Africans,” he said.

For MultiChoice, the move is more than just a name change—it is a commitment to deepening cultural representation and ensuring that South Africa’s rich musical heritage is given the respect and visibility it deserves.

Trace has positioned the refreshed channel as a platform deeply rooted in local identity. In a statement, the network described Trace Ngoma as an immersive space where music and cultural expression come together.

“Trace Ngoma is where music meets identity. It amplifies the rhythms and stories that define South African culture and gives young people a space to connect and feel seen,” the network shared.

This focus on identity marks a significant evolution from Trace Africa, signalling a more personalised and culturally responsive viewing experience. By leaning into local pride, Trace Ngoma aims to become a vibrant showcase of who South Africans are—and how they express themselves through rhythm, dance, sound, and storytelling.

One of the most notable impacts of the rebrand is the increased visibility it offers to local musicians. With Trace Ngoma prioritising South African genres, artists across a wide spectrum—whether mainstream or niche—will benefit from greater airtime and exposure.

Amapiano artists, in particular, are expected to flourish, given the genre’s global momentum. However, traditional styles like maskandi and contemporary expressions such as gqom and urban gospel will also enjoy renewed spotlight. This inclusive and genre-spanning approach reflects a deep understanding of the evolving South African soundscape.

For many artists, especially those still building their careers, the shift from Trace Africa to Trace Ngoma represents an opportunity to reach broader audiences and gain recognition within a competitive industry.

The transformation comes at a time when South African music is gaining global recognition. From amapiano dominating international charts to collaborations with global stars, the world is increasingly looking to South Africa for fresh sounds and innovation. In this context, the rebrand positions Trace Ngoma as a platform that not only supports local artists but also helps export their music to the rest of the continent and beyond.

By tailoring its identity to reflect South African culture, Trace also strengthens its role as a contributor to cultural preservation and celebration. The channel aims to resonate with audiences who want authentic representation and programming that reflects their lived experiences.

When Trace Africa officially becomes Trace Ngoma on 18 December, viewers can expect an updated aesthetic, curated playlists, new music shows, and revitalised storytelling formats. The rebrand promises not just a visual upgrade, but a fully transformed viewer experience that places South African creativity at its core.

As South Africa prepares to welcome Trace Ngoma, fans, musicians, and industry professionals alike are eager to see how the transition will influence the local entertainment landscape. What remains clear is that this evolution marks a bold and culturally meaningful step forward for music television in the country.

Source- Fakaza