Nintendo continues to insist that the Switch will “redefine the console life cycle,” and now says it is at its “midpoint. It’s a heady ambition as the machine enters its fifth year on the market, but sales still aren’t slowing down. Nintendo of America President Doug Bowser told The Washington Post that the company sold 711,000 Switch consoles in the U.S. during October, with 314,000 of those being the recently released OLED model, which boasts a new screen.
In September, Sony and it’s PlayStation 5 ended Nintendo’s 33-month streak of having the highest-selling console in the U.S. It was the first time since November 2018 that any platform besides the Switch led the U.S. market in unit sales. But the OLED model boosted Nintendo back into its comfortable pole position.
“October this year is only 3 percent lower than what was sold last year, which I think we can all agree was a bit of an anomaly year when it comes to overall hardware sales,” Bowser said, referring to the covid-19 pandemic. “So we think this is a solid start for the OLED model. We also think this is a very strong indicator of the performance we can expect as we go through the holiday season.
There’s some good news for Metroid fans, too: “Metroid Dread” sold 854,000 copies in October, which Bowser said is the best launch in series history. That Nintendo is proud enough to announce these numbers bodes well for the franchise, which has had a shaky sales history.
This messaging is reflected in a new advertisement starring Christina Aguilera, who is shown having her own Switch console and playing with her children. Bowser touted these celebrity-focused ads (including another recent one with Neil Patrick Harris) as very effective in selling the machine’s appeal to a wide variety of audiences.
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