WandaVision,” “The White Lotus” and “Ted Lasso” are ranked among the best streaming hits this year. Others they have the same: None of them are on Netflix.
The delays associated with Covid made for a lightweight list of 2021 streaming giant shows, as did competitors like Disney + and HBO Max from AT&T Inc. is gaining a foothold in the market.
A strong content slate is essential to boosting subscriber growth, which is closely watched by investors. Netflix Inc. shares. rose just 9.6% this year, entering the S&P 500’s 19% gain, amid disappointing user growth. But on Saturday, Netflix will hold its first-ever Global Fan Event with a sneak peek of upcoming movies and TV shows. It’s an opportunity to prove that it has the content needed to drive a new user, even as the battle intensifies for viewers and their wallets.
“Netflix now recognizes the competition,” said Ross Gerber, chief executive officer of Gerber Kawasaki Wealth & Investment Management, which has more than $ 2 billion in assets and owns shares of Netflix. “They don̵
7;t have to market like, ‘Our shows are better than other shows’ because they always have the best shows.”
Consumers decide which streaming services to subscribe to based on the shows and movies they offer, as well as price, said Mario Stefanidis, vice president of research at Roundhill Investments. Netflix shares – along with Streaminghill’s Streaming Services & Technology ETF (SUBZ) – have jumped 15% in the past six weeks due to its release schedule.
It gets into people’s minds when the next season of their favorite show comes along,” Macquarie reviewer Tim Nollen said. “That’s good for the brand and good for awareness – good for subs, ultimately.”
The importance of the new content was demonstrated earlier this week when Walt Disney Co shares. collapsed after Chief Executive Officer Bob Chapek said the persistence of the Covid-19 delta variant created further delays in film and TV production. That means subscriber growth could be slower than expected, Chapek said.
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