In response to the ‘racist’ Tresemmé advertisement aired by beauty and health retailer, Clicks which labelled black people’s hair broken and dull, South Africans have started the #ClicksChallenge on social media.
The challenge entails rocking natural hair and no weaves for the next couple of months. This call to action has gained a lot of momentum on social media and we’re seeing more and celebrities taking part in the challenge.
— makhadzi muimbi SA (@makhadzimuimbi) September 9, 2020
The latest celebrity to join the challenge is SA’s most-loved rising star Makhadzi. The songstress took to her social media to share snaps of herself with no make-up and her afro and she looks amazing. Actress Gugu Gumede also took to Twitter to show off her popping skin and natural hair.
Following an outcry from angered and disappointed citizens to remove all Tresemmé products from their shelves. The retailer has promised to remove all products related to the America haircare brand and have suspended all employees involved in this whole thing. Today Clicks closed all it’s doors nationwide and have offered counselling and support to their staff following the outrage from the public.
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