A Drip footwear pop-up shop in Tembisa, recently launched by the brand’s founder Lekau Sehoana, was broken into just a day after its grand opening. The shop was set up over the weekend to commemorate the sneaker brand’s fifth anniversary, making the incident particularly disheartening for Sehoana and his team.
The pop-up shop was not just any store but held significant personal value for Sehoana. It was located in the shack at 5220 Mafelandawonye Informal Settlement in Ivory Park, where he grew up. This location, next to Dt John’s Church, was chosen to reflect the humble beginnings of Sehoana and the Drip brand.
Details on the extent of the losses from the break-in are still unclear. Sehoana, however, took to social media platform X, formerly known as Twitter, to address the incident. He expressed that he had anticipated such an unfortunate event might happen and had taken precautions. Sehoana mentioned that he had left books in the shack, indicating that valuable items might not have been stored there, potentially minimizing the financial loss.
Despite the setback, the pop-up shop in his childhood home symbolized Sehoana’s journey and the growth of Drip footwear from its modest beginnings to becoming a well-known South African brand. The incident has been a blow, but Sehoana’s foresight and preparedness highlight his resilience and determination to continue pushing forward.
The break-in has garnered sympathy and support from fans and followers, who have rallied behind Sehoana during this challenging time. Many have praised his decision to give back to the community and to honor his roots through the pop-up shop, despite the unfortunate circumstances.
As investigations continue, the focus remains on understanding the extent of the damage and ensuring that security measures are strengthened. The incident underscores the challenges that entrepreneurs face, particularly those who choose to give back to their communities in meaningful ways.
In other news – Lady Gaga plays new music on the streets of Paris
Lady Gaga has taken to the streets of Paris to give fans a preview of her forthcoming seventh album. The singer is currently in France for the 2024 Olympics, where she performed the cabaret song Mon Truc en Plumes during Friday’s opening ceremony.
After watching swimming events and women’s gymnastics (and apparently confirming her engagement to entrepreneur Michael Polansky) over the weekend, she decided to share some new music. Read more
