Is Jay-Z now the greatest rapper of all-time?
Infamous drug dealer Pablo Escobar’s fall from grace was set in motion the moment he failed to cut his losses and flee Colombia as danger loomed large. Dizzied by his extraordinary wealth and power, Escobar didn’t heed the warning signs and was eventually gunned down in broad daylight by the Search Bloc that’d been pursuing him for months.
Billionaire rapper Jay-Z, once a successful drug kingpin in his own right, avoided falling victim to the same intoxicating allure of the narcotics industry by calling it quits in his early 20s and pursuing his rap dream before he too fell victim to the streets.
ronically, today the 51-year-old’s vast business portfolio includes Monogram, a newly acquired luxury marijuana brand that picks up from where he left off all those years ago.
Jay-Z’s career has a mythical air about it. When he decided to give up selling crack cocaine and give this rap thing a real go in the mid-90’s, no record label was willing to sign him, so him, Damon “Dame” Dash and Kareem “Biggs” Burke decided they’d build their own label, Roc-A-Fella Records.
With little in the way of marketing budget, his debut album Reasonable Doubt subsequently landed in 1996 to little fanfare.
Despite some good reviews from critics, Jay’s success was overshadowed by that of Tupac and Biggie at the time. Bu,t like a man on a mission, over the ensuing quarter of a century, Jay has emphatically seized the throne by showcasing a level of consistency never seen before.
Source: IOL
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