Apple fans are watching to see whether the iPhone-maker puts a culture-changing .. I’m not interested in putting together pieces of somebody else’s stuff,” he told . Apple chief Tim Cook fueled the speculation this week in a GQ interview, saying AR is “exciting” and that the company has a history of going its own way with innovations, even amid doubts and criticism.
“I’m not interested in putting together pieces of somebody else’s stuff,” he told GQ, saying that the release of the iPhone and Apple Watch both had their serious detractors. Cook did not confirm plans for Apple eyewear, instead focusing more broadly on the promise of VR or augmented reality and defending the time it would take to release a product to market.
“Apple is going to try to put its spin on it, and then lead others to water,” Creative Strategies analyst Carolina Milanesi said of products for augmented or virtual reality (AR/VR).
“We all know that once Apple gets into something, others follow. Apple’s approach to the metaverse would likely be different from that of Meta, which has proclaimed it the future of the internet but slowed its substantial investments as part of overall belt tightening.
Cook’s version of AR emphasizes a world in which an Apple product could “overlay” the real one with virtual imagery to create something better. Apple’s business model is geared to selling people premium devices and then hawk games, apps, films and more to be consumed using the hardware, the analyst said.
For example, Apple could craft virtual or augmented reality versions of its streaming television or music services that give viewers prime virtual seats to films or concerts. Highly anticipated glasses or goggles would play to its strength while expanding its ecosystem, according to Wedbush analyst Daniel Ives.
“Apple has a golden installed 2 billion (device) users while Microsoft and Meta are swimming in enemy waters looking to go after this market opportunity,” Ives said of the metaverse ambitions. t’s a hardware play which goes into Apple’s sweet spot as further penetrating its customer base.
Source: eNCA
In other news – Kim Kardashian and Katy Perry Bond over Their Ugly Cry Face
Kim Kardashian recently let Katy Perry know she can relate to having an “ugly cry face and it’s pretty comical.
After Katy was brought to tears by American Idol contestant Fire’s last-minute duet with Jayna Elise, the “Roar” singer shared a clip of herself crying from the episode to Instagram April 3 with the caption, “hi this is my ugly cry face. watch #idol now to get us. Learn more