Black Friday 2020 takes place on 27 November and is expected to offer South African consumers a wide range of deals at both online and brick-and-mortar retailers.
What makes this year’s Black Friday unique is that it takes place amidst the COVID-19 pandemic, which requires social distancing at physical stores.
To address this issue, many brick-and-mortar retailers have announced that they will run Black Friday promotions over an extended period.
Pick n Pay told the Sunday Times that it will be extending its Black Friday sale over two weeks, while Game and Makro will be running deals throughout November.
These stores will be encouraging their customers to shop online, as Pick n Pay said all prices and products will be available online, and that there will be some additional deals that are exclusive to online shoppers.
Parcelninja CEO Justin Drennan said he expects many other physical and online retailers to follow suit.
“Black Friday 2020 will be the biggest yet in South Africa, but everything will not happen on 27 November,” he said.
Instead, many retailers will run Black Friday specials for a week or even a month, as in the case of Makro and Game.
This is aimed at “stopping all the drama happening on one day, and to align with COVID-19 restrictions for Black Friday,” Drennan said.
uAfrica business manager Anita Erasmus shares this view, saying Black Friday sales will be less focused on the Black Friday weekend and more on the month of November.
She said this will result in less pressure on Black Friday which will benefit online stores and improve the customer experience.
DPO South Africa MD Peter Harvey expects South African retailers to focus on providing the best possible deals to capture the limited disposable income that South Africans have.
Additionally, it expects customers to deprioritise big-ticket items, instead focusing on DIY and home improvement products, as well as experiential purchases.
“The travel and tourism sector is one to watch this year. We can expect a jump in experiential purchases as people look to feed their desire to get out of the house and into the world,” said Harvey.
“While international travel remains fairly limited, both by cost and by the list of countries who will admit visitors, local tourism is sure to benefit from some spend come November.”
Black Friday plans in South Africa
Black Friday essentially kicks off on Monday, when many of the country’s largest retailers like Takealot, Game, and Makro launch their first deals.
Many consumers want to know which stores they have to watch to get the best deals, and MyBroadband assembled a list of retailers which have said they will launch Black Friday deals this year.
Here is a list of prominent retailers and technology providers which will offer special deals on Black Friday 2020.
Takealot
Takealot’s Blue Dot Sale will officially kick off at one-minute past midnight on Black Friday (27 November).
However, in the lead-up to Black Friday, it will be offering three extra weeks of Blue Dot Countdown deals. Takealot will therefore run great deals throughout November.
Game
Game’s Black Friday promotions will run throughout November, with a new set of deals every week from 2 to 29 November.
All deals will be available both online and in-store, and those who subscribe to the store’s newsletter will get early access to view all of Game’s Black Friday deals.
Cash Converters
Cash Converters is one of South Africa’s best-known stores to buy and sell second-hand phones, computers, jewellery, cameras, and other products.
You can look forward to excellent deals from Cash Converters on a wide range of products on Black Friday 2020.
Incredible Connection
Incredible Connection is one of South Africa’s best-known computing and technology retail brands with a wide range of products.
The company has become a popular destination for special offers on tech products over Black Friday, and this year will be no different.
Makro
Makro’s extended Black Friday sale will run throughout November with promotions available online and in-store.
Makro will offer deals across various categories, but will hone into tech, including TVs, smartphones, and audio products.
Pick n Pay
Pick n Pay will run its Black Friday deals over a two-week period to avoid overcrowding its stores.
All deals will also be available online through its app, and customers will be able to either purchase these products digitally or view the pricing for products before purchasing them in-store. There will also be some online-only deals as Pick n Pay wishes to encourage customers to shop online.
Woolworths
Woolworths will offer promotions on fashion, beauty, home and food across stores, online and its app over Black Friday.
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Source: mybroadband
