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Vacancy Details
Employer: Crayon

The holding company of some of South Africa’s leading financial long and short term insurance providers. A portfolio that includes South Africa’s most loved and recognisable brands including health insurance, provident fund and group life administration. South Africa’s first comparison website and compares insurance, other personal finance products, travel, health, money, travel, cars from a range of South African brands.

This company is a pioneer with a hunger for the best, bringing customer-focused innovation and service excellence to the financial services industry with an undivided team of diverse thinkers and doers who believe in leading through technology and pushing beyond limits.

The ideal candidate will plan and coordinate SEO efforts, including onsite and offsite optimization and keyword expansion research. This role requires an analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. Be a proactive and self-starter manager who can ensure that both internal and external SEO teams are working optimally and delivering on SEO goals and targets.

SAQA Accredited Equivalent – It is the onus of the applicant to provide the company and its subsidiaries with certified evidence that their qualification(s) meet the equivalent NQF level required for this role at time of application. As a registered Financial Service Provider, the company is mandated to ensure that all representatives are and remain fit and proper at all times. By applying for this role, you consent to having your relevant qualification and or accreditation or confirm that you are working towards meeting the competency requirements. You further consent to the relevant information being verified.


Working closely with and managing SEO agency partners
Partner with marketing team members to develop integrated efforts across channels
Work with Marketing Managers and channel peers, as needed, to finalise and agree budgets and volumes and KPI’s
Ongoing audits of the SEO channel for each brand and provide insights and recommendations as to how SEO can be improved
Work with Developers to implement SEO practice and optimize landing pages for optimum quality scores and ranking
Contribute to the monthly Digital report, using data to tell stories, and provide actionable insights for team members as well as Marketing Managers and wider marketing team
Ongoing competitor research SEO
Strategy and Roadmap

Contribute to the creation of the SEO marketing strategy and plan by providing input regarding the implementation, as well as the execution of SEO strategies
Stakeholder Engagement

To liaise with key resources and stakeholders (Marketing Managers, Channel Managers, Wider Digital function and Digital Marketing Team) to ensure alignment of internal and external stakeholders
SEO Performance

To manage the performance of SEO across all brands, as well as the management of internal and external stakeholders to ensure delivery of all SEO requirements
Leadership and Direction

Translate the business goals and objectives to ensure the SEO strategy is aligned
Develop and grow knowledge and talent within the team in order to stay on top of the latest SEO trends

Manage the content and SEO budgets and report on ROI appropriately
Insights and Reporting

Prepare and coordinate the completion of various data and analytics reports by using a variety of tools to ensure we are delivering best in class insights that drive high performance through the organic channel
SEO Content Planning

Develop and update the SEO plan by developing SEO content that aligns with social media, Adwords and other digital activities to ensure a well-integrated approach across all channels

Responsible for quality control of the SEO content
Knowledgeable on GDPR, rules, and regulations and ensuring compliance
Project Management

Plan and manage the delivery of the SEO project, using an appropriate project management methodology to give assurance that intended outcomes are achieved
Manage offsite and onsite optimization projects with the SEO Agency and understand reporting on performance
Continuous Improvement

Review existing operations in own area of work and implement innovation processes to generate new ideas and ensure continuous improvements are delivered in regards to search engine optimization
Organizational Capability Building

Provide coaching to the wider marketing stakeholders to develop their SEO knowledge
Personal Capability Building

Keep abreast of SEO and integrated marketing trends and develop own capabilities by formal and informal training and coaching; gain or maintain external professional accreditation where relevant to improve performance and fulfill personal potential
Maintain an understanding of relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media
Candidate Requirements
Grade 12/ SAQA Accredited Equivalent (Essential)
Mathematics to Matric (Essential)
Relevant SEO certification (Essential)
Relevant degree and/or Diploma (Advantageous)
4 to 5 years experience in hands on SEO (Essential)
Knowledge of standard and current SEO practices (Essential)
Experience within a financial services industry and Ecommerce (Advantageous)
Experience in managing SEO, within a multi-brand organisation (Advantageous)
2 or more years proven experience as SEO Manager to deliver predetermined objectives as specified by more senior managers (Essential)

Apply comprehensive knowledge and skills and provide guidance and training to others to create relevant, lucid and effective reports
SEO Reporting
Computer and System skills

Support business processes with comprehensive understanding and effective use of standard office equipment and standard software packages and provide guidance and training to others
Advanced MS Office Skills.; Search Metrics, Screaming Frog, MOZ.; Google Analytics, WebTrends, Webmaster tools.; HTML/CSS
Project Management

Use comprehensive knowledge and skills and provide guidance and training to others to manage projects and/or programs within desired cost, time and quality parameters
Commercial Acumen

Apply comprehensive understanding of the business environment and objectives developing solutions while providing guidance and training to others
Costing and Budgeting

Use comprehensive knowledge and skill for costing, budgeting and finance tasks and provide guidance and training to others
Data Collection and analysis

Guide and train others to analyze data trends for use in reports to help guide decision making
Verbal and Written Communication

Apply comprehensive knowledge and provide guidance and training to others to use clear and effective verbal and written communication skills to express ideas, request actions and formulate plans or policies
Planning and Organizing

Provide technical guidance when required to plan, organize, prioritize and oversee activities to efficiently meet business objectives
Policy and procedures

Provide technical guidance when required to develop, monitor, interpret and understand policies and procedures, while making sure they match organizational strategies and objectives
Customer and Market Analysis

Conduct research and analyze data and provide technical guidance as needed in order to develop a comprehensive understanding of customer and market conditions that enables maximum return on investments
Drives results

Consistently achieves results, even under tough circumstances. For example, emphasizes the importance of results; encourages a sense of urgency in others; challenges poor outcomes or unproductive behaviours
Provides assistance or encouragement to help others over obstacles
Plans and aligns

Plans and prioritizes work to meet commitments aligned with organizational goals. For example, stays focused on plans and improvises in response to changes, including risks and contingencies
Aligns own team’s work with other workgroups’. Looks ahead to determine and obtain needed resources to complete plans
Communicates effectively

Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. For example, tailors communication content and style to the needs of others
Pays attention to others’ input and perspectives, asks questions, and summarizes to confirm understanding
Directs work

Provides direction, delegating, and removing obstacles to get work done. For example, delegates tasks, providing generally clear expectations to staff
Coordinates and integrates the team’s work, reducing duplication
Measures team progress using the right indicators; recognizes when problems or shortfalls occur
Optimizes work processes

Knows the most effective and efficient processes to get things done, with a focus on continuous improvement. For example, encourages and rewards continuous improvement and quality outcomes
Equips others to handle day-to-day tasks effectively on their own
Integrates systems to improve quality and service
Ensures accountability

Holds self and others accountable to meet commitments. For example, measures and tracks team’s and own performance, and helps the team learn from success, failure, and feedback
Adheres to, and enforces, goals, policies, and procedures

Builds partnerships and works collaboratively with others to meet shared objectives. For example, encourages co-workers and external partners to work together as a team, and makes sure they get credit for doing so
Encourages people to share their honest views, responds in a non-defensive way when they do
Situational adaptability

Adapts approach and demeanour in real time to match the shifting demands of different situations. For example, serves as an example of adaptability and provides guidance and support to help others adapt to new situations
Considers the needs of clients, constituents, and the organization; shifts priorities appropriately
Decision quality

Makes good and timely decisions that keep the organization moving forward. For example, consistently demonstrates strong judgment; may be sought out by others for expertise and guidance
Takes smart, independent action in urgent and non-routine situations, knows when to escalate for others’ involvement
Manages complexity

Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. For example, consistently looks at complex issues from many angles; obtains a rich and deep understanding; swiftly cuts to the core issue; skilfully separates root causes from symptoms
Being resilient

Rebounds from setbacks and adversity when facing difficult situations. For example, is calm and professional in difficult situations; continues to work toward objectives
Overcomes obstacles without becoming discouraged; draws lessons from failures
Recovers from setbacks and adversity

Apply before Tuesday, June 2, 2020 – 60 Days left
Companies may expire jobs at their own discretion.
If you have not received a response within two weeks, your application was most likely unsuccessful. Apply Now

Source: ijobs