Barcelona announced on Tuesday that Spotify will become their main sponsor from next season, with the club’s stadium to be rebranded as Spotify Camp Nou from July. Spotify will also appear on the front of the men’s and women’s team shirts for the next four seasons and on the club’s training shirts for the next three.
Barca have not confirmed how much the sponsorship deal is worth although reports have suggested the club could earn up to 300 million euros over the four years.
Spotify will replace Rakuten, the Japanese e-commerce company, as Barcelona’s main sponsor. The Rakuten deal started in 2017 before being renewed in 2020 until the end of this season. The club’s president Joan Laporta called the agreement with Spotify a “pioneering” partnership with a “world-renowned organisation”.
“It is also a union with which we continue to take steps forward in this new era that we have started,” Laporta added. Barcelona have been desperately seeking a new sponsorship deal to help ease the club’s crippling debts of more than a billion euros.
Laporta insisted in January that Barca are “back as big players” in the transfer market but moves for the likes of Erling Haaland from Borussia Dortmund will depend on a huge improvement in their financial situation.
Barca are now third in La Liga and looking likely to qualify for next season’s Champions League, which is crucial to their financial recovery. Xavi took over in November with the team lying ninth.
Source: eNCA
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