In the modern world, businesses have to rely on marketing techniques to promote tier websites and services more than ever. And none so is more important than the iGaming industry.
The iGaming industry has never been so competitive. With thousands of different iGaming websites and apps for customers to use, companies have to work incredibly hard and use all marketing tools at their disposal in order to get ahead and attract customers.
Having a great service and product no longer cuts it in the iGaming industry. Companies literally have seconds to capture new customers’ attention, and when they have that, they have to work even harder to keep it.
A successful iGaming business comes down to effective marketing tactics. Using the right tactics effectively can turn any iGaming company into a desirable destination for sports bettors. But what tactics do the biggest iGaming companies employ?
Bonuses and promotions
When discussing marketing tactics, it’s impossible to overlook the importance of bonuses and promotions. And the world’s leading iGaming companies know how to do it well.
These bonuses and promotions can come in a variety of forms, from welcome offers to new customers and free bet credits for loyal customers to special promotions for major sporting events.
Currently, Bet365, one of the UK’s leading online sportsbooks, offers new customers €30 in free bets when they open an account and deposit and bet €10 of their own money. They also offer a Bet Boost on accumulator bets that reach a certain length of odds. These bet boosts can boost potential earnings by 25%. Ranked amongst the other betting sites that offer bonuses, bet365 is actually one of the lower bonuses on offer, with some sportsbooks offer €200 to new customers.
Bonuses and promotions like these can attract new customers and keep current customers from being lured to other companies. Companies market these bonuses and promotions on social media and through televised adverts, as everybody loves a freebie or a discount, especially sports bettors who believe that they could turn their free bet offer into a mega win.
The best iGaming companies keep these promotions simple and easy to apply. A long-haul process to collect a free bet turns pundits away to rival companies. Many companies will apply the bonus or promotion automatically.
Sports influencers
In the world of online sports betting, the top companies know that bettors love their favorite sports stars. So, they team up with famous athletes to make their brand more popular.
Industry leaders pair up with sports stars as brand ambassadors to entice fans of the athletes to come to use their platform.
For example, Betway, a top UK sportsbook, team with former Republic of Ireland international footballer Robbie Keane.
Across the pond, one of America’s biggest sportsbooks, FanDuel, partners with Basketball legend Charles Barkley and NFL superstar Rob Gronkowski.
IGaming companies are using sports stars and celebrities to reach new customers through their reach and popularity with the hopes that fans of these athletes will decide to use the platform that their favorite athletes endorse.
Athletes and sports personalities who have endorsed iGaming companies
– CONOR McGREGOR: In 2019, McGregor, a former UFC World Champion, teamed up with Parimatch. The Irish fighter signed a two-year deal to endorse Parimatch through advertisements and marketing efforts.
– JOSE MOURINHO: “The Special One” is known for his legendary football managerial career. He is currently in a partnership with iGaming business giant Paddy Power.
– SHAQUILLE O’NEAL: in 2021, the Basketball hall of fame legend signed a promotional partnership with WynnBET in the US.
– FLOYD MAYWEATHER: “Money” Mayweather is not shy when it comes to showing off his sports bets. Posting regular pictures on social media of his winnings. Although the former world champion boxer is not currently affiliated with one particular iGaming company, he has previously endorsed a plethora of sportsbooks.
– RAY PARLOUR: Arsenal and England legend Ray Parlour is an ambassador for NetBet.
– PETER CROUCH: English football icon Peter Crouch has partnered with Paddy Power and has featured in several televised adverts for the company.
Sponsorship deals
Strategic sponsorship agreements with sports teams, leagues, and events serve as a cornerstone of marketing efforts for major iGaming firms. These partnerships not only enhance brand visibility but also foster a sense of authenticity and credibility among consumers.
For example, the partnership between DraftKings and the NFL has propelled the former into the forefront of sports betting, leveraging the league’s massive fan base and media coverage.
The English Premier League will outlaw sports betting companies from being the shirt sponsor in the league. However, in the meantime, iGaming companies sponsor eight of the twenty Premier League teams.
Social media engagement
An active presence on social media platforms enables iGaming giants to connect with audiences, amplify brand messaging, and foster community engagement. By leveraging interactive content, real-time updates, and influencer partnerships, companies cultivate a loyal fan base and drive organic growth.
An example of a great social media presence is Paddy Power. Their witty and irreverent social media campaigns have garnered widespread attention, generating buzz around major sporting events and reinforcing the brand’s reputation for humor and boldness.
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