Rugby News

South African Rugby has partnered with Betway, the world’s first betting operator

Betway will be an affiliated sponsor of SA Rugby and the South African national squad as part of a three-year contract.

Betting company Betway’s logo will appear on the shorts of players during games, with the first appearance scheduled for this weekend’s. This weekend the game will be against Argentina. 

Logos and graphics will be used on both the pitch and stadium surrounding signage during home matches.

As Betway South Africa’s marketing manager David Rachidi put it: “The Springboks are without a doubt South Africa’s most successful national sports team, and their success is strongly entrenched in the rich history and in the culture of South Africa as well.

“In South Africa, we’re an internationally recognized brand, and we’re excited to be part of this collaboration.” – He added in the interview.

According to Jurie Roux of SA Rugby, the relationship with Betway will go beyond the four white lines of a rugby field. “Betway has some interesting new initiatives that will be revealed in due course as part of the new agreement, and we are thrilled to see what’s in store for the future,” Roux said.

In the professional sports sector, Betway has a wide range of commercial agreements in place, including one with German Bundesliga football club VfB Stuttgart, with whom the operator recently renewed a partnership.

Betway’s logo will appear at all Springbok home matches at Ellis Park throughout the three-year deal. 

“This new collaboration will enable us to work together to bring our enthusiastic supporters even closer to the game,” said Jurie Roux, SA Rugby Union’s CEO. Because our relationship will go beyond the four white lines of a rugby field, we’re thrilled to see what the future holds for us.” “We’re excited to collaborate with Betway because it will go beyond the four white lines on a rugby field.” This commitment to the national team extends to Betway, a subsidiary of Super Group Beginning with the Rugby Championship match against Argentina, the squad has been training for the competition by defeating the British and Irish Lions in a “historic victory.”

“We are proud to be South Africa Rugby’s sponsor”, says Betway CEO Anthony Werkman. The Springboks are a part of rugby’s history, and we’re pleased to be a part of it.

“Because of our partnership with the current world champions, Betway has a strong desire to support the best names in the sport.”

“The team has been in fantastic shape, and we’re excited to see our emblem on the stadium’s signage and on the players’ uniforms, starting with this weekend.” For the first time, the Springboks will wear the company’s emblem on their shorts this weekend. Following Betway’s participation in numerous important community rugby programs over the previous several years, according to some of the Bitcoin casinos South Africa, the collaboration with the world champions represents a significant milestone in Betway’s rapid development and access to South African rugby fans, communities, and other stakeholders in the game.

In an interview with SA Rugby’s CEO Jurie Roux, Roux indicated that SA Rugby was looking forward to working closely with Betway in a relationship that would further strengthen their positions and perception of the spectators.

“As a result of this new collaboration, we’ll be able to bring our devoted fans even closer to the game” – Stated Roux.

This new relationship will go beyond the four white lines of a rugby field, and we’re thrilled to see what the future holds.

According to Betway SA Marketing Manager David Rachidi, “Partnering with the world champions signified a monumental step in the brand’s always developing an approach to customer interaction.”

It is known as a fact that the Springboks is one of the most successful and what’s more, popular sports teams in South Africa. The popularity and success of the team are deeply linked to the history and culture of SA. 

‘In South Africa, we have established ourselves as a globally recognized brand that is committed to promoting the game of rugby.”

According to the interview with David Rachidi, the company is excited to be a partner with the successful rugby team in South Africa. What’s more, according to him, this is one of the greatest opportunities for them to make people aware of their product and services.

When the Springboks play at home, Betway logos will be shown on the pitch as well as on surrounding signage.

As a worldwide player in the online gaming industry, Betway works on a variety of As of 2006, the firm has licenses in the United Kingdom, Malta (the Maltese island), Italy, Denmark, Portugal, Belgium, Ireland, Germany, South Africa, Sweden, Mexico. 

Betway Group, which is one of the popular companies in its sector, is a member of the European Sport Security Association. It has several offices around the world, including in London, Cape Town, and the Isle of Man. 

As part of its relationship with the Professional Players Federation, Betway Group is committed to advancing and protecting the collective interests of professional sportspeople in the United Kingdom. Responsible Gambling Trust (RGT) is another cause for which Betway supports.

As one of the first firms to prohibit clients from using credit cards to finance their betting accounts, Betway has been at the forefront of recent industry changes. Additionally, in 2019, Betway closed its ‘VIP’ department in response to reports that these departments were being used to entice high-rollers to continue using gambling products.

One user deposited £8m and lost £4m over a four-year period, and Betway was fined a record £11.6m in March 2020 for previous breaches in customer protection procedures and anti-money laundering inspections.

Betting on player transfers and management jobs in football will be banned by Betway in June 2020, following high-profile instances that have connected the markets to manipulation and corruption throughout the business.

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