As technology develops, digital marketing is now a major part of the modern-day marketing landscape – and if it is not yet a component of your business strategy, it should be. With over four billion internet users and more than 3.4 billion active social media users globally, digital marketing can absolutely grow your online branding presence and increase your visibility to a much larger audience than you could with traditional marketing. Thus, it stands to reason digital marketing can foster more engagements, turn prospects into leads and eventually convert them into loyal customers.
However, embarking on a new digital marketing journey can be confusing.
This article is our guide to digital marketing strategies that can keep you at the top of your game.
Build Your Place on the World Wide Web
Your website is your home on the planet of the internet, and most new customers will check your website before you even know they exist. Every online ad you put out there will drive the audience back to your website and potential clients and customers will research your website to see how you stack up against your competitors. With a well-designed website featuring quality content, you can instantly add credibility to your business.
A brand’s “personality” is what makes it memorable to potential customers, and your website is the clearest message you can send to position your brand’s personality and encourage customer engagement. Being the first impression of your business, your website should express your personality through a consistent theme, including the design style and colour palette, the content tone and the user experience.
Integrate SMS Marketing Methods
Integrating SMS marketing methods is an extremely effective way to maximize customer engagement. The experts at https://messente.com/ explain that since virtually all cell phone users carry their device at all times, a promotional text message is a perfect way to turn cold prospects into paying customers, update real-time promotions and increase traffic to your website and social media platforms.
Implementing SMS marketing, however, is not as easy as it sounds. Messaging at the right frequency is a difficult thing to do. You don’t want to overwhelm your customers and drive them away with too many texts, whilst not sending them enough messages which prevent them from being informed. There is no perfect formula but analyze and track your statistics to know what’s best for your business.
Attract Customers Through SEO
To develop a highly effective digital channel for your business, establishing long-term traffic growth with SEO (Search Engine Optimization) is one of the key strategies. Whilst sales copy and ads have their own merits, SEO can nurture your potential buyers into conversions and local buyers. Implementing an SEO strategy, however, is not an easy job. Good use of SEO is all about understanding the customer’s unique journey and approaching them at each individual stage with the correct keywords.
For a successful SEO campaign, you will need an experienced SEO strategist who is able to implement research to know what works for your business, sets out a complete SEO plan, and comes up with a comprehensive list of customer-driven keywords and technical tools.
You may be surprised to learn that customers can behave in a certain way and can certainly make purchases outside their normal spending avenues if they have been influenced by a solid SEO strategy. The best SEO strategists are able to detect these behaviours to build a more relevant SEO campaign and that is why they can potentially become one of your business’s most valuable resources.
Eat, Sleep and Breathe Social Media
Social Media is a powerful way to get to know your audience and turn engagements into customers and customers into loyal brand evangelists. With the right social media platforms, you will be able to create brand awareness, respond to inquiries, and share your story or messages.
Learn your audience’s behaviour to know which social media platforms they prefer, whether it be Facebook, Twitter, Instagram, or some niche-related one that you don’t know about. Keep your visual and content style cohesive between your social media pages and your website to create a consistent brand image across all your channels.
To be able to lead your own business game, you need to get an edge over your competitors, learn your market, and know your products. Any new strategies, either digital marketing or sales, should take into account these three factors. At the end of the day, there is no “miracle” platform, there are only effective strategies.