The South African Football Association (SAFA) has revealed 10bet as the new official betting partner of the Bafana Bafana and the organisation itself. But will this affect the South African team? We got all the details in this review.
10bet Meets The Boys
The men’s national football team of South Africa has settled a four-year partnership with 10bet, an online betting platform. The announcement was made via Twitter, where they showed the new team shirt with the 10bet logo.
10bet also announced themselves as a new official partner of the SAFA, which is in charge of anything related to football in South Africa. Furthermore, they also became a major sponsor of the Lamontville Golden Arrows, a famous football club.
With these deals, 10bet has become one of the country’s most important sponsors and supporters of football. The company just opened its website for South Africa a few months ago, and since then, they have offered the best sports betting odds in SA.
What Are The Benefits Of This Partnership?
So far, 10bet has yet to reveal the terms of its partnership with the Bafana Bafana and the SAFA. But, we can assume some of the possible benefits.
Better Access To The Matches
Thanks to these deals, 10bet should be able to offer live betting access for all football matches on its platform. That said, we cannot know for sure if the operator will have exclusive coverage of the games.
10bet can now launch exclusive promotions for the matches related to the Bafana Bafana. They can also throw bonuses for the Golden Arrows and other events of the SAFA.
The nature of these promotions could go from special reloads, cash backs, and rewards during the seasons of the Premier Soccer League. They could also add improved odds or live betting for the next matches of the Bafana Bafana.
More Visibility and Advertising
One of the most essential parts of any sponsorship is the advertising. Adding the 10bet logo to the team’s main shirt ensures that everyone attending the matches will know their brand.
Of course, this advertisement goes both ways. By assuring a partnership with 10bet, the Boys ensure a betting platform to promote their matches, even in other countries.
This increase in visibility can attract more local viewers to the matches and tourists interested in the finals of the PSL or games of the South African team.
Who is 10bet?
As mentioned above, 10bet is a sports betting platform that opened its website recently in South Africa. The company has an office in Johannesburg and is considered by many as one of the most successful betting platforms in the gambling industry.
What’s Next For 10bet And The South African Football After This Deals?
While announcing the partnership between the Lamontville Golden Arrows F.C. and 10bet, the Revenue Director, Michelle Colborne, spoke about the team. According to her, the team complements the 10bet expansion plans in South Africa.
Following this statement, we can assume that the Golden Arrows and the Bafana Bafana won’t be the last teams that will get a sponsorship from 10bet. However, we suggest you take this with a grain of salt since the company hasn’t made any more statements.
The Future of the Boys
The South African team has a lot to prove in the next few years, as they haven’t qualified for any World Cup since 2010, when they played as the home team.
The Cup of Nations has also evaded Bafana Bafana since 1996. The team’s last appearance in 2019 ended with a bitter result after losing 2-1 against their eternal rivals, the Super Eagles of Nigeria, and they secured a place in the 2021 tournament.
However, it seems there’s a light at the end of the road, and the Boys might have a chance to participate in the 2026 World Cup, thanks to the new changes introduced this year.
This time, the African continent will have nine open spots instead of five. To qualify, the South African team will have to come first against all the other teams or manage the second place and defeat all the other second places in the African groups.
Of course, gaining the spot won’t be easy as the Bafana Bafana will have to challenge Zimbabwe, Benin, Rwanda, and Lesotho in Group C. They will also come across Nigeria again, giving them a chance to settle the score and get payback for the 2019 Cup of the Nations.
The matches of Group C will start in November of this year and finish in November 2025. Before that, the Boys will face Namibia, Congo and Eswatini in friendly matches where they will show their new 10bet shirt.