Media personality Aaron Moloisi has scored himself a radio gig. The talented presenter, who is best known for presenting SABC1’s youth show Shift, has joined Radio BOP as the new breakfast show presenter.
The show is called I Am a Legend with Aaron Moloisi and will start on Wednesday, 19 May.
He took to social media to announce the good news.
“The cat is out of the bag. I am thrilled to join the legendary, the mother of radio stations in South Africa, @radiobopsa as the host of the breakfast show #IamALegendwithAaronMoloisi, hitting the global streets on Wednesday 19 May 2021,” he said.
“This is a surreal moment for me in my 18 years in media… join me as we celebrate the LEGEND in you Monday to Friday. Buckle up.”
According to the station that is named after Bophuthatswana, it is no longer based in the old homeland anymore because most of its presenters are located in the Gauteng region.
It is now national with its eyes firmly placed on effective use of its digital platform to lure local audiences through a global platform and does not operate from traditional studios.
“The Covid pandemic and the attendant lockdown of our economy opened our eyes to the possibilities that digitisation of the economy presented us with and we have grabbed that opportunity with vigour and enthusiasm. So our presenters operate from their respective residences and not from a radio studio,” said station manager Hector Mathabe.
Hector explained why they decided to relaunch the station.
“This rebirth follows our ill-fated attempt a few years back to resuscitate the station. That episode taught us a few lessons that will stand us in good stead as we grow the new Radio BOP brand.
“We learnt our lessons about why it is important to have a deliberate, but focused, strategy that understands local radio audiences, while being considerate of global radio trends,” he said.
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